Web Analytics Specialist (m/f/d)

29 countries. Around 49,000 colleagues. 70,000 pharmacies supplied and millions of patients: Join PHOENIX! Support us in supplying the people of Europe with medicines and healthcare products quickly and reliably - and experience a job that is as diverse as it is important. Where you can proactively master challenges, implement ideas and drive change. Look forward to pure variety at a successful, future-proof family company, the market-leading pharmaceutical wholesaler in Germany and at the same time the best integrated healthcare provider in Europe.

We are looking for an Web Analytics Specialist (m/f/d) in Prag, Czech Republic.

Your Tasks

The Web Analytics Specialist is responsible for supporting website and app analytics implementation, ensuring accurate data collection and assisting with analytics-related requests across multiple countries as part of a central team. The role also supports the CRO activities with data-led insights to identify, prioritize and evaluate A/B testing opportunities.

The role focuses on tracking implementation, tag management, troubleshooting, standard reporting support and analytics enablement for the CRO experimentation roadmap.

• Own the end-to-end tracking infrastructure across websites and mobile apps (including Shopify)
• Implement and maintain both client side and server-side tracking solutions using Google tag manager (GTM) and server-side setups (Stape, Google Cloud Platform)
• Configure and optimize GA4 for both web and app tracking (including Firebase-based app analytics)
• Set up and manage tracking for paid marketing channels including
• Google ads (conversion tracking, enhanced conversions, remarketing)
• Meta Pixel and conversion API
• Other platforms (TikTok, etc.)
• Ensure reliable and compliant data collection through proper Consent Management Platform (CMP) implementation (GDPR/ePrivacy)
• Develop, automate and maintain dashboard and reports using Power BI and Looker Studio
• Partner with the CRO specialist to analyze customer journeys, funnel performance and user behavior, translating insights into clear hypotheses and opportunities for A/B testing.
• Support the prioritization and measurement of the CRO experimentation roadmap by assessing expected impact, defining test KPIs and success criteria, and analyzing test results to provide actionable recommendations.

Your Profile

• 3+ years of experience in web/app analytics and digital tracking.
• Strong hands-on experience with
• Google analytics 4(GA4)
• Google tag manager (Client side & Server-side)
• App tracking implementations (Firebase, SDK based tracking, Shopify tracking implementations)
• Experience with paid media tracking especially
• Google ads (Conversion tracking)
• Meta Pixel / Conversions API
• Experience with Big Query and Google Cloud Platform (GCP) for data processing and storage
• Server-side tracking (e.g. Stape, GCP -based setups)
• Experience with Consent Management Platforms (CMPs) and GDPR-related data privacy requirements.
• Experience with data visualization tools like Power BI and Looker Studio
• Solid understanding of data Layers, events, conversions and tracking architecture
• Understanding of HTML, JavaScript, cookies and browser tracking limitations (e.g. ITP)
• Good understanding of CRO principles, including:
• conversion funnels, hypothesis development, experimentation frameworks, A/B test design, KPI definition, interpretation of test results.
• Ability to turn quantitative insights into practical testing recommendations and collaborate effectively with a dedicated CRO specialist, eCommerce teams and other stakeholders.